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OUR WORK
WATCH OUR AWARD-WINNING VIDEOS & CAMPAIGNS.
GET INSPIRED AND FEEL WHAT WE CALL GOOSBUMPS CONTENT.
… for a new generation of travelers.
Gen Z and Gen Alpha is online for an average of 7,5 hours a day and watches around 120 min of online video daily. This also impacts our travel behavior. Places like Bali, Tulum, and Mykonos have only become travel hotspots through social media. Backed by strong social media strategies, new tourism projects like AlUla and NEOM are vying to become „the next Dubai.“ The Red Sea Project is currently taking the lead.
The latest surveys underline the significant impact:
71% of millennials use social media for recommendations when traveling
64% of Gen Z base their actual travel plans on things they saw on social media
At this point, it should be added that 88% of respondents stated that they had been inspired to buy a product or service by a video on social media.
It remains to be said that the hype is real and you’d be foolish to ignore it. So, what’s your video and storytelling strategy for the new generation of travelers?
And just saying: considering the ever-intensifying competition, more brands flooding the market, and the significance of customer lifetime value, it’s almost needless to mention that today’s young travelers are the luxury customers of tomorrow.
DO YOU REALLY SPEAK THE LANGUAGE OF THE NEW GENERATION – WITHOUT CHATGPT?
